Gabey Goh
Jul 14, 2016

LinkedIn opens up programmatic to simplify options

Matt Tindale, head of enterprise for APAC at LinkedIn Marketing Solutions, explains what the platform’s launch of programmatic display inventory on desktop means for APAC.

Matt Tindale

SINGAPORE - Professional networking platform LinkedIn announced on 28 June that it would be offering advertisers the option to buy display ads programmatically for desktop devices, two weeks after its US$26.2 billion acquisition by Microsoft.

In an interview with Campaign Asia-Pacific, Matt Tindale, head of enterprise for APAC at LinkedIn Marketing Solutions LMS, said the move was a response to a rapidly changing buying landscape for display media.

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