Lindsay Stein
Aug 20, 2019

Mondelez consolidates global creative with WPP and Publicis

The CPG food giant will also work with several "guest specialist agencies."

(Shutterstock)

The Mondelez global creative review shootout has come to an end, with the business being consolidated between WPP and Publicis. Ogilvy is leading the WPP team and Digitas is at the helm for Publicis.

WPP will handle chocolate, candy, powdered beverages and cheese for Mondelez, while Publicis will oversee biscuits and gum.

In addition to WPP and Publicis, the CPG food company is retaining beloved incumbent shop The Martin Agency on Oreo...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Agency of the Year 2019 winners: Greater China
Premium
18 minutes ago

Agency of the Year 2019 winners: Greater China

Here are the winners for the Greater China region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony tonight in Shanghai.

Premium
Kantar's Eric Salama steps down after 17 years as CEO
Premium
41 minutes ago

Kantar's Eric Salama steps down after 17 years as CEO

Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.

Premium
Dentsu X bags the media business of Reckitt Benckiser in India
Premium
1 hour ago

Dentsu X bags the media business of Reckitt ...

The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.

Premium
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
Premium
1 hour ago

Saurabh Varma quits Publicis Groupe; Anupriya ...

In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media