mondelez
The biggest brand fails of 2020
YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.
Mondelez hires MediaMonks and Publicis Groupe for worldwide content production
The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content.
Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads
Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."
Mondelez CMO defends calling marketing strategy ‘humaning’
“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.
Mondelēz and the self-delusion of brand purpose
The Ad Contrarian minces no words reacting to Mondelēz's new 'Humaning' approach to marketing: "In any sober industry the perpetrators of this nonsense would be taken out back by grown-ups and beaten to a pulp."
Wavemaker wins ecommerce mandate for Mondelez
The agency has been handling its media duties since 2018
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