mondelez

Dec 15, 2020

The biggest brand fails of 2020

YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.

Nov 24, 2020

Mondelez hires MediaMonks and Publicis Groupe for worldwide content production

The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content.

Nov 23, 2020

Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads

Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."

Nov 16, 2020

Mondelez CMO defends calling marketing strategy ‘humaning’

“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.

Nov 16, 2020

Mondelēz and the self-delusion of brand purpose

The Ad Contrarian minces no words reacting to Mondelēz's new 'Humaning' approach to marketing: "In any sober industry the perpetrators of this nonsense would be taken out back by grown-ups and beaten to a pulp."

Jun 30, 2020

Wavemaker wins ecommerce mandate for Mondelez

The agency has been handling its media duties since 2018