Apr 9, 2024

Oreo claims the hamburger menu as its own

The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.

Mar 25, 2024

Wavemaker chiefs vow client-centricity while consolidating product

CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.

Oct 4, 2023

Screaming Creativity: The importance of safe spaces while challenging for great work

PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.

Jul 26, 2023

Oreo uses actor Farhan Akhtar's AI voice when words fail

Watch the film conceptualised by Leo Burnett India here

May 16, 2023

Asia-Pacific Power List 2023: Sindhuja Rai, Mondelez

Rai has championed the acceleration of working media for Mondelez, a significant driver of incremental net revenue growth for the company.

Mar 31, 2023

S4 sees growth slow in 2023 after losing key Mondelez contract

Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.