Jessica Goodfellow
Jun 14, 2019

Mobile and connected-TV apps hit by growing fraud and brand-safety violations

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

Mobile apps have become a breeding ground for fraud and brand-safety violations, while connected TV apps are increasingly being targeted by fraudsters looking to exploit premium, high-growth environments, according to DoubleVerify’s 2019 Global Insights Report.

The verification company has recorded an astonishing 194% increase in mobile app brand-safety violations over the last yeardemonstrating the growth of mobile app as an advertising medium, but also its vulnerability.

Furthermore, while desktop...

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