Three adtech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected TV.
Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.
In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
The popularity of Yanxi Palace is inextricably tied to the rise of connected TV in Asia.
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