connected tv

3 days ago

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu

Nov 18, 2021

Connected TV ad firm Innovid enters China market

Taps former Google and Publicis executive David Chen to lead the effort

Sep 2, 2021

Integral Ad Science acquires Publica

With the deal, the media verification firm continues its specialisation in connected TV technology.

Jun 25, 2021

Innovid to go public via a SPAC

Merger comes as the CTV industry continues to explode.

May 5, 2021

YouTube introduces interactive ads for connected TVs, more original programming

Users can learn more about a product through second screen activation.