connected tv

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
3 days ago
Arvind Hickman

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu

Connected TV ad firm Innovid enters China market
Nov 18, 2021
Staff Reporters

Connected TV ad firm Innovid enters China market

Taps former Google and Publicis executive David Chen to lead the effort

Integral Ad Science acquires Publica
Sep 2, 2021
Staff Reporters

Integral Ad Science acquires Publica

With the deal, the media verification firm continues its specialisation in connected TV technology.

Innovid to go public via a SPAC
Jun 25, 2021
Sabrina Sanchez

Innovid to go public via a SPAC

Merger comes as the CTV industry continues to explode.

YouTube introduces interactive ads for connected TVs, more original programming
May 5, 2021
Mariah Cooper

YouTube introduces interactive ads for connected TVs, more original programming

Users can learn more about a product through second screen activation.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Branded Content: Driving discovery and demand for brands with creators

1 Branded Content: Driving discovery and demand for brands with creators

Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

2 Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

Singapore Tourism Board declares winners in global pitch

3 STB declares winners in global pitch

Jane Lin-Baden joins Publicis Groupe global management committee

4 Jane Lin-Baden joins Publicis Groupe global management committee

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

5 How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

Data shows brands don’t need social media accounts in China

6 Data shows brands don’t need social media accounts in China

TikTok and Nick Tran: What happens when brand stunts miss the mark

7 TikTok and Nick Tran: What happens when brand stunts miss the mark

Sorrell targets adtech, data analysis, metaverse with new VC fund

8 Sorrell targets adtech, data analysis, metaverse with new VC fund

Indian condom brand Skore suggests wearing Nothing in latest campaign

9 Indian condom brand Skore suggests wearing Nothing in latest campaign

Watch: Ogilvy China's Year of the Tiger epic

10 Watch: Ogilvy China's Year of the Tiger epic