connected tv

Feb 26, 2020

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three adtech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected TV.

Aug 7, 2019

Netflix dominates SVoD in Singapore; traditional TV still top for time spent

Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.

Jun 26, 2019

Industry against the clock in shifting TV investment online

In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.

Jun 14, 2019

Mobile and connected-TV apps hit by growing fraud and brand-safety violations

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

May 20, 2019

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.