connected tv

Sep 2, 2022

Campaign Crash Course: How to keep ad fraud detection in check

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.

May 26, 2022

Campaign Crash Course: How to avoid fraud in CTV environments

With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.

Jan 26, 2022

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu

Nov 18, 2021

Connected TV ad firm Innovid enters China market

Taps former Google and Publicis executive David Chen to lead the effort

Sep 2, 2021

Integral Ad Science acquires Publica

With the deal, the media verification firm continues its specialisation in connected TV technology.