connected tv
Campaign Crash Course: How to keep ad fraud detection in check
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
Campaign Crash Course: How to avoid fraud in CTV environments
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
Connected TV ad firm Innovid enters China market
Taps former Google and Publicis executive David Chen to lead the effort
Integral Ad Science acquires Publica
With the deal, the media verification firm continues its specialisation in connected TV technology.
How to promote your brand on Connected TV
Adjust and DCMN’s latest guide looks at the ins and outs of advertising on Connected TV.
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