$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
Taps former Google and Publicis executive David Chen to lead the effort
With the deal, the media verification firm continues its specialisation in connected TV technology.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins