The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
Debbie Weinstein speaks exclusively to Campaign Asia-Pacific on why APAC is particularly important to YouTube, trends in CTV, Shorts advertising, shopping, and delivering the best ROI for advertisers.
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
Taps former Google and Publicis executive David Chen to lead the effort
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