connected tv
Beachfront, Beeswax and LiveRamp join forces on connected TV
Three adtech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected TV.
Netflix dominates SVoD in Singapore; traditional TV still top for time spent
Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.
Industry against the clock in shifting TV investment online
In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
Connecting the dots in the TV ecosystem
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
The Power of CTV in China: Yanxi Palace vs. Game of Thrones
The popularity of Yanxi Palace is inextricably tied to the rise of connected TV in Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins