doubleverify
APAC trends for 2024: Fragmentation, attention, and AI
What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.
It’s time to raise the bar on media quality and performance
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
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DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.
Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report
According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.
DoubleVerify acquires AI-powered platform Scibids for $125m
The joint offering aims to help advertisers maximise their business outcomes and ROI.
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Google did not mislead advertisers in video ad placements: New study
Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.
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