68% of adults say it matters to them where they see a brand’s ad/content.
Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
New developments make AdColony the first in-app video marketplace to be compatible with all leading ad quality measurement partners.
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