Takashi Takeda, formerly a director at Google in Japan, has been appointed to lead the ad-verification company's entrance into the market.
Both DoubleVerify and Integral Ad Science are issuing COVID-19 guidance to advertisers in response to growing concerns over publisher de-monetisation.
TECH BITES: The firm cited research that claims the majority of online consumers outside the US “rarely or never buy from English-only websites.”
TECH BITES: CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
68% of adults say it matters to them where they see a brand’s ad/content.
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