With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.
The adtech company IPOs as brand safety problems persist.
DoubleVerify report shows disinformation and hate speech spiked in 2020.
The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.
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