The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.
New solution will allow advertisers to determine brand risk in tiers, based on both content type and topic.
Funds to be used to buy back shares from existing shareholders and invested in supporting business, with an IPO looming.
Fraud scheme, which was quashed in 50 days, was on track to steal an estimated US$1 million per month in connected-TV and mobile adspend.
Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.
Takashi Takeda, formerly a director at Google in Japan, has been appointed to lead the ad-verification company's entrance into the market.
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