Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
Ippudo, the ramen chain under Maxim’s Group, held a ‘ramen craze’ PR event on 25 April at its restaurant in Hong Kong's Telford Mall. Kudo-san, a well-known ramen chef (trust us), hosted a light-hearted panel discussion on 'ramen culture' with radio and TV host Kitty Yuen and Japan travel guru Chan Chun Wai. The brand has also launched a new app, “Ippudo passport”, which provides information on the dish and the brand's history, plus electronic coupons.
HONG KONG - Maxus has aligned with Oriental Daily's website on.cc to kick off a mobile news app sponsorship aimed at building brand association between the Olympics and Omega.
HONG KONG - Maaii, a Hong Kong company offering a smartphone app for free calling and instant messeging, has appointed Bite Communications as its agency of record for its global launch.
SHANGHAI - MediaCom looks at the app usage habits of high-end male consumers across China in its latest research report.
Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.
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