mobile app

Jun 14, 2019

Mobile and connected-TV apps hit by growing fraud and brand-safety violations

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

May 2, 2013

Ippudo Ramen launches mobile app for hardcore ramen fans

Ippudo, the ramen chain under Maxim’s Group, held a ‘ramen craze’ PR event on 25 April at its restaurant in Hong Kong's Telford Mall. Kudo-san, a well-known ramen chef (trust us), hosted a light-hearted panel discussion on 'ramen culture' with radio and TV host Kitty Yuen and Japan travel guru Chan Chun Wai. The brand has also launched a new app, “Ippudo passport”, which provides information on the dish and the brand's history, plus electronic coupons.

Jul 30, 2012

Maxus and Omega highlight Olympic sponsorship with first mobile news app on

HONG KONG - Maxus has aligned with Oriental Daily's website to kick off a mobile news app sponsorship aimed at building brand association between the Olympics and Omega.

Mar 22, 2012

Hong Kong's Maaii chooses Bite Communications for global launch

HONG KONG - Maaii, a Hong Kong company offering a smartphone app for free calling and instant messeging, has appointed Bite Communications as its agency of record for its global launch.

Jun 10, 2011

App usage among high-end male consumers in China : MediaCom

SHANGHAI - MediaCom looks at the app usage habits of high-end male consumers across China in its latest research report.

May 5, 2011

Five things you need to know about optimising mobile apps

Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.