Michael Heusner
Jan 30, 2020

McDonald's experience of the future helps drive sales

The burger chain reported it's highest comparable sales growth in a decade for the full year 2019.

McDonald's experience of the future helps drive sales

McDonald’s has reported its highest global comparable sales increase in a decade, driven in part by a focus on digital transformation. 

"We once again served more customers the food they crave, marking three consecutive years of global comparable guest count growth," said McDonald’s CEO Chris Kempczinski in his first earnings call as CEO of the foodservice company. 

Global comparable sales, which represent the number of transactions at all restaurants, whether operated by the company or by franchisees, in operation at least thirteen months increased by 5.9% globally, beating analysts consensus of 5.3%. 

In the U.S. comparable sales increased by 5% for the year, driven in part by increased menu prices and what it calls the "experience of the future," which is essentially a restaurant transformation which includes remodelling stores to include touch screen ordering systems, as well as a focus on delivery via Uber Eats and the McDonald’s app and mobile ordering to reduce wait times.

McDonald’s net income for the year ended December 2019 totaled $6 billion, up from $5.9 billion during the same period in 2018. 

Campaign US

Related Articles

Just Published

1 day ago

Looking for a silver lining in a wipeout that was 2020

A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?

1 day ago

Pandemic an opportunity for local brands to shine ...

TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.

1 day ago

Visa appoints Wieden + Kennedy, Publicis Groupe to ...

Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.