Simon Gwynn
Jan 31, 2020

Unilever full-year results fall short of expectations

FMCG giant to consider sale of tea business as overall profit falls more than a third in disappointing year.

PG Tips
PG Tips

Unilever will consider selling its underperforming tea business in a strategic review announced Thursday, but said it had "not reached a conclusion and all options remain on the table".

The division, which includes brands such as Lipton and PG Tips, has dragged down sales and profit at the business over the past decade, chief executive Alan Jope said during an earnings call Thursday. 

Although Unilever reported that total turnover was up 2% to €52 billion (US$57.4 billion) and underlying sales growth was 2.9%, this was beneath the company’s previous guidance, and profit for the year fell 38% to €6 billion (US$6.62 billion). 

The overall underlying sales growth for the year was brought down by a weaker fourth quarter, when it was just 1.5%. This dip was caused by weaker performance in the final three months of the year in emerging markets, as well as in beauty and personal care – the largest of Unilever’s three main divisions.

Unilever reported that globally its brand and marketing investment was flat as a percentage of turnover, equivalent to an increase of €70 million (US$77.2 million) in constant currencies. 

In all regions except Europe, it improved its underlying operating margin, which it said was partly as a result of "efficiencies in brand and marketing investment". 

In its annual report in March 2019, Unilever revealed that it had saved more than €500m on marketing in 2018 by creating "more content in-house while making existing assets go further".

Unilever had done "a lot of work" to grow herbal teas and infusions, including via the acquisitions of Pukka Herbs and Tazo, Jope explained, but said the "harsh reality is that two-thirds of our tea business remains core black tea, which is declining. We’ve had a lot of good effort at getting the core black tea back to growth, but we just don’t see it happening."

Jope said that "in many ways, tea falls into a similar camp" to Unilever’s spreads business, which was sold in 2018 to Upfield. This had been vindicated, he said, because although Upfield had improved the performance of those brands to some extent, they would "still be massively dilutive [to growth] for Unilever".

But he added: "I don’t want to pre-suppose the outcome [on the tea business] will be an exact mirror image of the spreads business."

Source:
Campaign UK

Related Articles

Just Published

13 minutes ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.