transformation

May 13, 2022

How brands can ride the wave of digital investment in Korea

Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.

Mar 1, 2022

CMO survey warns talent shortage is holding the industry back

Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.

Feb 18, 2022

Havas Media Group promotes Greg James to new global transformation role

James will focus on improving and adapting the client experience for the future.

Nov 21, 2021

Reductive COP26 comms did nothing to convey urgency or transformation needed

India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy of the conference is the continuing failure of communications to drive change.

Nov 18, 2020

Inside L’Oreal’s customer experience transformation

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.

Mar 27, 2020

During the COVID-19 crisis, time to be more about transformation and less about technology

Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.