Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.
Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.
James will focus on improving and adapting the client experience for the future.
India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy of the conference is the continuing failure of communications to drive change.
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.
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