transformation

Nov 18, 2020

Inside L’Oreal’s customer experience transformation

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.

Mar 27, 2020

During the COVID-19 crisis, time to be more about transformation and less about technology

Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.

Jan 30, 2020

McDonald's experience of the future helps drive sales

The burger chain reported it's highest comparable sales growth in a decade for the full year 2019.

Jan 15, 2020

Transformation from the inside out

Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.

Jun 21, 2019

'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO

Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.

Apr 18, 2019

Wunderman Thompson hires APAC strategy chief

Former Digitas senior executive reunited with Annette Male at WPP.