transformation
Media agencies having to become more strategic to support brands: Report
Research shows most (56%) global CMOs are midway through organisational transformation.
How brands can ride the wave of digital investment in Korea
Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.
CMO survey warns talent shortage is holding the industry back
Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.
Havas Media Group promotes Greg James to new global transformation role
James will focus on improving and adapting the client experience for the future.
Reductive COP26 comms did nothing to convey urgency or transformation needed
India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy of the conference is the continuing failure of communications to drive change.
Inside L’Oreal’s customer experience transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
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