The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.
The burger chain reported it's highest comparable sales growth in a decade for the full year 2019.
Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.
'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
Former Digitas senior executive reunited with Annette Male at WPP.
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