Anita Davis
Oct 14, 2008

Lynx launches online game

SYDNEY - Unilever has localised the latest installment of its 'Lynx effect' campaign in Australia through a virtual game where players must help Chocolate Man navigate through a city filled with women looking to eat his body parts.

Lynx launches online game
The 3D game, created by Amnesia, promotes the brand’s Dark Temptation Chocolate body spray.

In the game, crowds of lustful, chocolate-crazed‚ women try to tackle Chocolate Man and eat him. They snatch his arms, legs, feet and torso until players are only steering the characte’‚s suspended head.

Players have the further option to use a code that makes the women’s clothes disappear, leaving them bikini-clad while running through the city.

The most successful users reach the end of their routes with Chocolate Man's body in tact, and win all the women as a reward.
Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

9 hours ago

Singtel dials up the warm fuzzies in Mother's Day film

A daughter surprises her mother with a winter holiday in this sweet, simple film.

9 hours ago

The Tesla trial: Can brands thrive without a ...

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?