David Blecken
Nov 16, 2017

Line's advertising revenue jumps as content shrinks

Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.

Line unveiled its smart speakers in June

Line’s advertising and content revenue increased by around 20% year-on-year to 121.2 billion yen US$1 billion according to its nine-month financial results.

The company splits its advertising revenue between Line advertising and Portal advertising. Its core Line advertising business rose by 48% to 46.6 billion yen US$412 million. Last year, revenue on the platform stood at 31.4 billion yen $278 million for the same period.

Portal advertising totaled 7.8...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Detailed #MeToo claims against Utopeia's Sudarshan Banerjee
Premium
6 hours ago

Detailed #MeToo claims against Utopeia's Sudarshan ...

Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help.

Premium
Gender equality is not a fad: Kate Roydhouse
Premium
12 hours ago

Gender equality is not a fad: Kate Roydhouse

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

Premium
Havas Media promotes new SEA chief
Premium
12 hours ago

Havas Media promotes new SEA chief

Anita Nayyar takes the position in addition to her India duties.

Premium
Photos: Taobao merchants hit Hangzhou streets in annual festival
Premium
13 hours ago

Photos: Taobao merchants hit Hangzhou streets in ...

Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou