David Blecken
Nov 16, 2017

Line's advertising revenue jumps as content shrinks

Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.

Line unveiled its smart speakers in June

Line’s advertising and content revenue increased by around 20% year-on-year to 121.2 billion yen US$1 billion according to its nine-month financial results.

The company splits its advertising revenue between Line advertising and Portal advertising. Its core Line advertising business rose by 48% to 46.6 billion yen US$412 million. Last year, revenue on the platform stood at 31.4 billion yen $278 million for the same period.

Portal advertising totaled 7.8...

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