Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
TOP OF THE CHARTS: As user growth slows, Line and KakaoTalk face a particular challenge competing with Facebook and Tencent, according to IHS Markit.
Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.
The latter. So what considerations should brands take into account for conversational commerce to really work?
An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.
What Whatsapp and Line’s numbers mean for marketers.
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