Jonathan Rudd
Feb 16, 2016

WhatsApp and Line: 1 billion users or $1 billion?

What Whatsapp and Line’s numbers mean for marketers.

Jonathan Rudd

Messaging apps are currently the talk of the town in ad land. WhatsApp’s recent announcement that the Facebook-owned messaging app has joined the very select group of apps with a billion users was met with adulation across the industry, whilst simultaneously putting archrival Google-owned Alphabets’ announcement just hours earlier that Gmail had met the same milestone in the shade.

Every other day something is released about Snapchat the young pretender, Facebook...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ogilvy and Mindshare dominate Asia-Pacific network awards again
Premium
15 minutes ago

Ogilvy and Mindshare dominate Asia-Pacific network ...

But Isobar loses its crown as the long-standing digital network leader.

Premium
Big night for WPP at Southeast Asia AOY awards
Premium
16 minutes ago

Big night for WPP at Southeast Asia AOY awards

Another big haul for the network was spearheaded by Ogilvy and GroupM.

Premium
Of India, analytics & closer collaboration through data
Premium
21 minutes ago

Of India, analytics & closer collaboration through data

India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.

Premium
Photos: Agency of the Year Awards Australia / New Zealand 2018
Premium
7 hours ago

Photos: Agency of the Year Awards Australia / New ...

Photos from the 2018 Agency of the Year Awards for Australia / New Zealand, which were given out on 13 December.