Jonathan Rudd
Feb 16, 2016

WhatsApp and Line: 1 billion users or $1 billion?

What Whatsapp and Line’s numbers mean for marketers.

Jonathan Rudd

Messaging apps are currently the talk of the town in ad land. WhatsApp’s recent announcement that the Facebook-owned messaging app has joined the very select group of apps with a billion users was met with adulation across the industry, whilst simultaneously putting archrival Google-owned Alphabets’ announcement just hours earlier that Gmail had met the same milestone in the shade.

Every other day something is released about Snapchat the young pretender, Facebook...

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