Too often, agencies are briefed based on last year's brief. Carat's Jonathan Rudd provides five recommendations for getting out of that rut.
Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?
You shouldn't get too excited about Snapchat, because it's not offering ad products in Asia yet (except Australia), but you should get ready because it might be a factor sooner than you think, writes Carat's Jonathan Rudd.
What Whatsapp and Line’s numbers mean for marketers.
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