Lindsay Stein
Jul 17, 2018

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Lenovo hires Publicis Media for global media business

Motorola parent company Lenovo has hired Publicis Media to handle global media strategy, planning and buying, following a competitive consolidation review.

Publicis Media, which had previously worked on Motorola in the U.S. through Spark Foundry and Performics, created a bespoke client unit called Lenovo One Media for the account. The dedicate unit will live within and be led by Spark Foundry and Performics.

Lenovo One Media will manage traditional and digital media and global reporting and tools for the Chinese tech giant’s b-to-b and b-to-c brand, as well as Motorola. The agency unit will work on 28 markets across the Americas, Europe, the Middle East and Africa, and Asia Pacific.

"We are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness," said Matt Bereda, VP of marketing at Lenovo.

Spark Foundry Executive-VP and Managing Director Andre Marciano is spearheading Lenovo One Media as COO of the unit.

Prior to the consolidation, Lenovo worked with various media agencies and holding companies across its global markets.

The appointment comes less than a month after Publicis Media won Dunkin' Donuts' U.S. media business.

In May, Lenovo reported revenue for 2017 at $45.35 billion, up 5 percent, with its gaming PC revenue nearly doubling. The annual revenue, which soared to a three-year high, according to Reuters, was attributed to double-digit sales growth in the fourth quarter of last year and an improvement in sales in its personal computer and smart device segment. 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.