Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
Publicis has created a dedicated unit for the account called Lenovo One Media.
Nick Reynolds moves into a global role.
Lenovo tumbles from its perch.
Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins