Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas.
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
Publicis has created a dedicated unit for the account called Lenovo One Media.
Nick Reynolds moves into a global role.
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