lenovo

Sep 25, 2020

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

Jul 24, 2018

Lenovo seeks agency support for seven-figure China PR brief

The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.

Jul 17, 2018

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Jun 7, 2018

Lenovo promotes Bhaskar Choudhuri to APAC CMO

Nick Reynolds moves into a global role.

Jun 4, 2018

Xiaomi takes over as Asia’s top Chinese brand

Lenovo tumbles from its perch.

Mar 26, 2018

China tech brands build brand value on innovation: BrandZ

Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.