lenovo

Apr 4, 2022

Lenovo splits global media duties following review

Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas.

Jan 7, 2022

Lenovo spotlights Gen Z changemakers

The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.

Sep 25, 2020

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

Jul 24, 2018

Lenovo seeks agency support for seven-figure China PR brief

The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.

Jul 17, 2018

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Jun 7, 2018

Lenovo promotes Bhaskar Choudhuri to APAC CMO

Nick Reynolds moves into a global role.