Steve Barrett

Aug 26, 2022

The sun is rising in the east and west for TikTok

Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.

Feb 20, 2022

The Olympics: It's complicated

Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.

Aug 31, 2021

A PR legend, centenarian and a gentleman

David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry.

Apr 4, 2021

Richard Edelman outlines succession plan for ...

Edelman said the list of potential heirs could include family and non-family members.

Mar 29, 2021

Racism is a virus, not Asians: #StopAAPIHate

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans—brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

Mar 9, 2021

WPP's Mark Read and WBA's Aron Radelet: Behind the ...

The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.