by Steve Barrett | Campaign Asia

Steve Barrett

WPP fends off Publicis to retain $600 million Walgreens Boots Alliance account

Advertising

Oct 29, 2020

WPP fends off Publicis to retain $600 million ...

The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.

Interpublic Group rebrands CMG division as IPG DXTRA

Marketing

Oct 28, 2020

Steve Barrett

Interpublic Group rebrands CMG division as IPG DXTRA

The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.

Lenovo seeks agency support for seven-figure China PR brief

Jul 24, 2018

Steve Barrett

Lenovo seeks agency support for seven-figure China ...

The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.

Advertising

Feb 1, 2017

I-Hsien Sherwood

Ogilvy to discard sub-brands

CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.

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Campaign Asia

Steve Barrett

WPP fends off Publicis to retain $600 million ...

Interpublic Group rebrands CMG division as IPG DXTRA

Lenovo seeks agency support for seven-figure China ...

Ogilvy to discard sub-brands

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