Steve Barrett
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Journalism is not a crime
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
‘It’s going to be unbeatable’: WPP’s Mark Read ...
EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.
Davos 2024 sets scene for an extraordinary year ahead
With over 60 elections taking place around the world this year, heads of state and business, media and government leaders gathered in the Swiss Alps to participate in the most invaluable networking event of the year. Here’s what they talked about.
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No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
AI hype is done: Time to embrace reality
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.
The sun is rising in the east and west for TikTok
Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.
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