The heinous mob attacks on the US Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.
Rubenstein was synonymous with high-profile names including New York Yankees owner George Steinbrenner, Michael Bloomberg, Rupert Murdoch, Abe Beame, Mario Cuomo and Fred and Donald Trump.
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.
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