Steve Barrett

Apr 1, 2024

Journalism is not a crime

As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.

Jan 28, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read ...

EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.

Jan 19, 2024

Davos 2024 sets scene for an extraordinary year ahead

With over 60 elections taking place around the world this year, heads of state and business, media and government leaders gathered in the Swiss Alps to participate in the most invaluable networking event of the year. Here’s what they talked about.

Dec 2, 2023

No advertiser owes a media platform

Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.

Sep 3, 2023

AI hype is done: Time to embrace reality

The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.

Aug 26, 2022

The sun is rising in the east and west for TikTok

Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.