Johnson & Johnson picks Raynet Ogilvy for China shower gel launch

BEIJING – Johnson & Johnson (J&J) has appointed Raynet Ogilvy to handle creative duties for its ShowerToShower body wash brand in China as it prepares to launch the product in the mass market.

Johnson & Johnson picks Raynet Ogilvy for China shower gel launch

The appointment of the Beijing-based agency, which is a joint venture between Ogilvy and local firm Raynet, follows a pitch that also included global J&J incumbent BBDO.

According to Catherine Guo, senior vice-president of Ogilvy Raynet, J&J is looking to develop ShowerToShower into a “successful national body wash brand”.

Guo added that the agency already worked on Dabao, a low-cost skincare product recently acquired by J&J in China.

The initial campaign under the partnership is expected to roll out in the first half of the year.


Campaign China

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