Johnson & Johnson picks Raynet Ogilvy for China shower gel launch

BEIJING – Johnson & Johnson (J&J) has appointed Raynet Ogilvy to handle creative duties for its ShowerToShower body wash brand in China as it prepares to launch the product in the mass market.

Johnson & Johnson picks Raynet Ogilvy for China shower gel launch

The appointment of the Beijing-based agency, which is a joint venture between Ogilvy and local firm Raynet, follows a pitch that also included global J&J incumbent BBDO.

According to Catherine Guo, senior vice-president of Ogilvy Raynet, J&J is looking to develop ShowerToShower into a “successful national body wash brand”.

Guo added that the agency already worked on Dabao, a low-cost skincare product recently acquired by J&J in China.

The initial campaign under the partnership is expected to roll out in the first half of the year.


Campaign China

Related Articles

Just Published

7 hours ago

Pepsi unveils a new logo: a look back at the logos ...

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

8 hours ago

2022 new-biz review: Which creative agencies came ...

Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

8 hours ago

From accounting to advertising, FCB's accidental ...

CREATIVE MINDS: A fan of Greek mythology, tattoos, Ryan Gosling and Shah Rukh Khan, in no particular order, Moumita Das' secret to success includes thriving under pressure.

10 hours ago

The importance of delivering a personalised ...

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.