Samuel Yong was a bit stumped by one of the first questions put to him when he joined as marketing director at Inchcape, a Singapore car dealership handling distribution for the likes of Toyota and Lexus.
To be fair to him, it’s the question in question was not an easy one. “The first thing that happened when I came on board was my boss asked me How do you control Facebook’, Yong recalls....
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events