mobility

Aug 22, 2019

Stalling of China's mobility sector calls for big innovation

TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.

Dec 10, 2018

It’s about building experiences, not just selling cars

The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.

Sep 14, 2018

Toyota launches mobility campaign

Asia launch event of global initiative involved a whole host of themes, including mobility, technology and the Olympic and Paralympic Games.

Aug 15, 2018

Dentsu wants in on driverless cars

The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.

Nov 23, 2016

Year of the mobile? It’s come and gone

Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in “Ye old world” metrics

Sep 23, 2011

Gen Y picks the internet over cars, dating, and partying

GLOBAL - The Internet is more important to Generation Y than dating, going out with friends, listening to music, or owning a car, according to a Cisco-commissioned survey.