TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.
The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.
Asia launch event of global initiative involved a whole host of themes, including mobility, technology and the Olympic and Paralympic Games.
The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.
Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in “Ye old world” metrics
GLOBAL - The Internet is more important to Generation Y than dating, going out with friends, listening to music, or owning a car, according to a Cisco-commissioned survey.
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