Faaez Samadi
Sep 14, 2018

Toyota launches mobility campaign

Asia launch event of global initiative involved a whole host of themes, including mobility, technology and the Olympic and Paralympic Games.

The Toyota i-Road vehicle

Toyota has rolled out the Asia part of its first global initiative Start Your Impossible’ in Singapore, which encompasses various themes including mobility and supporting Olympic and Paralympic athletes across Asia.

In a statement following the launch event, the company said the new campaign seeks to reposition the carmaker as a mobility company, a common pivot in the automotive industry as technology brings new possibilities in personal transport, such as self-driving cars.

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