Kristian Barnes
Nov 23, 2016

Year of the mobile? It’s come and gone

Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in “Ye old world” metrics

I ended up in a conversation with my 13-year-old about mobile phones the other day, prompted by his inability to use his phone in any meaningful way to stay in contact with his parents.

To illustrate my point, I told him that when I was his age, we only had landlines and payphones, and if I could manage to check in with my parents in this archaic situation including having the right change, then...

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