Kristian Barnes

May 28, 2020

‘Brand’ new world: Marketers must adapt to altered ...

Brands are going to have to understand consumers' new COVID-19 social behaviours and attitudes, on top of any existing demographic and psychographic profiling, writes consultant Kristian Barnes.

Feb 3, 2020

Don’t underestimate the power of the voice

A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.

Dec 23, 2019

The Christmas drone: A tale of influence triggers

'Twas the night before Christmas, and a longtime APAC media exec was pondering his response to an influencer's recommendations, and the implications for brands.

Mar 21, 2017

Is creativity AI’s final frontier?

All signs point to AI systems having the ability to be creative. Will they augment us, or replace us?

Nov 23, 2016

Year of the mobile? It’s come and gone

Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in “Ye old world” metrics

Aug 23, 2016

Streaming has changed my life

You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.