cars
Hyundai Motor replaces CMO
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
Nissan’s marketing head on consumer targeting and revising the agency model
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
'Go ahead, drink and drive' urges Heineken
Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?
BMW flaunts tailored menswear and live body art at launch party
An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.
Top Japanese auto brands hold lead over luxury, Asian rivals
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
Porsche brand management head talks young Chinese buyers and auto shows
Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.
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