A car is the most expensive consumer good many people will ever buy. But cars are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report.
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?
An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
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