cars

Feb 25, 2021

Hyundai Motor replaces CMO

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

Nov 5, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Feb 25, 2020

'Go ahead, drink and drive' urges Heineken

Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?

Jul 4, 2019

BMW flaunts tailored menswear and live body art at launch party

An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.

Jun 11, 2019

Top Japanese auto brands hold lead over luxury, Asian rivals

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.

Feb 21, 2019

Porsche brand management head talks young Chinese buyers and auto shows

Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.