Matthew Miller
Sep 16, 2021

The top 10 car brands in Asia-Pacific

A car is the most expensive consumer good many people will ever buy. But cars are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report.


More than the other categories we've covered in this ongoing series of top 10 lists based on our Asia's Top 1000 Brands research, cars are an aspirational product.

The methodology of our survey, done in partnership with Nielsen IQ, asks people to name the "best" brand in a given category. And while most people who name, say, Oreo, as the best biscuit/cookie brand are also likely to buy and eat Oreos, the same is not true of BMW or Porsche or Ferrari. OK, no one is eating Ferraris, but you get the point: Many of the automakers on our list of Asia's top 10 car brands are here not because they're top sellers (you can look elsewhere for that list), but because they have built reputations for excellence in engineering.

All of the above makes it even more impressive to see the mass-market auto brands that have managed to secure a place on the list, alongside the pricey German brands, one Italian supercar maker and one hand-tailored brand for the ultra-wealthy. 

The following facts about Asia's favourite car brands are derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ. The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.

Without further ado...


Brand 2021 2020
Toyota 1 1
BMW 2 3
Mercedes-Benz 3 2
Honda 4 4
Audi 5 7
Rolls Royce 6 6
Porsche 7 8
Ferrari 8 5
Volkswagen 9 12
Hyundai (Motors) 10 11

Start your engines and rev up your automotive intelligence with these additional fast facts.

Falling behind - Two brands in 2020's top 10 fell into the second tier:

  • Ford, from 10th to 11th
  • Nissan, from ninth to 12th

Specific markets where Toyota is the No. 1 brand:

  • Australia
  • Indonesia
  • Japan
  • New Zealand
  • Philippines
  • Taiwan
  • Thailand
  • Vietnam

Other market-specific No. 1 brands:

  • BMW (China, Hong Kong)
  • Honda (Malaysia)
  • Hyundai (South Korea)
  • Mercedes-Benz (Singapore)
  • Tata (India)

Market-specific No. 2 brands:

  • Audi (China)
  • BMW (India, Singapore)
  • Honda (Indonesia, Japan, Philippines, Thailand, Vietnam)
  • Mazda (Australia, New Zealand)
  • Mercedes-Banz (Hong Kong, South Korea, Taiwan)
  • Toyota (Malaysia)

Where's Tesla? Despite all the press it gets, the brand ranks 16th on a regional basis and only cracks the top 10 in four markets:

  • Hong Kong (No. 5)
  • New Zealand (No. 7)
  • South Korea (No. 7)
  • Taiwan (No. 4) 

Singular appeal - Brands that crack the top 10 in only one market:

  • Hongqi (No. 9 in China)
  • Kia (No. 3 in South Korea)
  • Mahindra & Mahindra (No. 9 in India)
  • Maruti (No. 7 in India)
  • Tata (No. 1 in India)

Brands 11-20 across the region (alphabetical order):

  • Ford
  • Kia
  • Lexus
  • Maruti
  • Mazda
  • Mitsubishi
  • Nissan
  • Tata
  • Tesla
  • Volvo  


Brand 2021 2020
Honda 1 1
Yamaha 2 2
Suzuki 3 5
Harley Davidson 4 3
BMW 5 7
Kawasaki 6 4
Toyota 7 8
Ducati 8 6
Royal Enfield 9 12
Mitsubishi 10 11


Brand 2021 2020
Michelin 1 2
Bridgestone 2 1
Goodyear 3 3
Dunlop 4 4
Yokohama 5 5
Apollo 6 10
Pirelli 7 6
Continental 8 8
Ceat 9 15
Firestone 10 7
This article is filed under...
Top 10: Asia-Pacific's favourite brands in specific product and service categories


Related Articles

Just Published

3 hours ago

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.

4 hours ago

Brand Health Check: Will a new name, logo and ...

BRAND HEALTH CHECK: A controversial beverage brand that never lacks new marketing tricks and tactics, will Genki Forest's rebranding to Chi Forest help it compete?

5 hours ago

Reviving Hong Kong tourism, the experiential way ...

A flashy Hello Hong Kong campaign alone will not reboot tourism; consistent storytelling and personalised, embedded travel experiences are required to lure back tourists, writes PHD's Antony Yiu.

6 hours ago

Adobe unveils Firefly, to compensate creators and ...

To be integrated into the existing suite of products, Adobe says Firefly is trained on licensed or out-of-copyright content—and not on work from artists across the internet.