Gunjan Prasad
Apr 27, 2015

Indonesia's beer-sales regulations: How marketers will react

INDONESIA - Breweries expect to lose 50 per cent of their retail outlets in Indonesia as a result of changing regulations, with inevitable impact on advertising budgets and marketing tactics.

Companies like Heineken and its Bintang brand already rely on social media

Toughening its stance on alcohol distribution and consumption, Indonesiaa Muslim majority nationhas cracked down upon the sale of beverages with an alcohol content ranging from 1 per cent to  5 per cent in minimarts and neighborhood convenience stores.

Beer and pre-mixed alcoholic drinks that primarily fall into this category will only be available at large supermarkets and hypermarkets. The ban does not extend to hotels, bars and restaurants.

This...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
GroupM drops mPlatform brand in shake-up to improve 'consistency'
Premium
13 hours ago

GroupM drops mPlatform brand in shake-up to improve ...

WPP media buyer is focusing on operations, shared services and tech innovation.

Premium
Wunderman Thompson vice-chair Toby Hoare moves to WPP-wide Unilever role
Premium
13 hours ago

Wunderman Thompson vice-chair Toby Hoare moves to ...

Hoare is set to leave vice-chair position after less than a year.

Premium
Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview
Premium
14 hours ago

Sorrell denies 'slapping' Superunion's Prior over ...

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Premium
ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
Premium
20 hours ago

ANA and McCann team up to tackle talent crisis with ...

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'