Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.
Created by Kyiv-based Banda, the large-scale project by the Office of the President of Ukraine and the Government of Ukraine focuses on the nation's bravery and will appear in 15 countries worldwide.
Belatedly, the land down under is trying to reorient a struggling and delayed effort to help a battered economy heal and re-open.
Social-media users have said the ad is being used as a ‘scare tactic’ and complained it is inappropriate, especially because vaccines are not available for people in the age group depicted.
Chinese authorities said the app's removal was due to illegal collection and usage of personal data.
Adult performers, bullied kids, and sexual predators pay visits to surprised parents and caregivers in a smart New Zealand government campaign.
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