Faaez Samadi
Mar 13, 2019

Impact announces APAC expansion

Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.

Adam Furness

Adtech and performance-marketing firm Impact has announced major plans to expand in Asia-Pacific and grow its partnership automation business following a round of new investment.

Offering a suite of tools for analytics, ad fraud detection, performance marketing and more, Impact said the new US$75 million funding from investors Providence Strategic Growth would allow it to further develop its latest business proposition of partnership automation using technology to automate partnerships between brands and platforms to...

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