impact
No7 wants to help women get back to work in its first US campaign
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
Impact acquires influencer management platform Activate
This deal will result in the creation of the world's largest influencer marketplace.
Impact announces APAC expansion
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
Impact Muang Thong Thani debuts new skybridge
The venue will host the Miss Universe 2018 pageant in December.
Poor company leadership prompts 60 per cent to stop buying: Ketchum
GLOBAL – In the past year, 60 per cent of people around the world have opted to stop buying, or started buying less, from a company due to poor perceptions of the behaviour of the brand’s leaders, according to a recent study by public relations firm Ketchum.
Neuroscience shows online-video ads more emotive than traditional TV: Vivaki
BEIJING & WUHAN - Advertising efficiency is at least 1.713 times higher for online video ads than for traditional TV spots in terms of triggering positive emotional responses, according to a neuroscience study by VivaKi and Brain Intelligence.
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