impact

Jan 27, 2021

No7 wants to help women get back to work in its first US campaign

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.

Aug 26, 2020

Impact acquires influencer management platform Activate

This deal will result in the creation of the world's largest influencer marketplace.

Mar 13, 2019

Impact announces APAC expansion

Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.

Oct 9, 2018

Impact Muang Thong Thani debuts new skybridge

The venue will host the Miss Universe 2018 pageant in December.

Apr 12, 2013

Poor company leadership prompts 60 per cent to stop buying: Ketchum

GLOBAL – In the past year, 60 per cent of people around the world have opted to stop buying, or started buying less, from a company due to poor perceptions of the behaviour of the brand’s leaders, according to a recent study by public relations firm Ketchum.

Apr 8, 2013

Neuroscience shows online-video ads more emotive than traditional TV: Vivaki

BEIJING & WUHAN - Advertising efficiency is at least 1.713 times higher for online video ads than for traditional TV spots in terms of triggering positive emotional responses, according to a neuroscience study by VivaKi and Brain Intelligence.