Impact Muang Thong Thani debuts new skybridge

The venue will host the Miss Universe 2018 pageant in December.

Impact Muang Thong Thani debuts new skybridge

Impact Muang Thong Thani, the popular concert venue situated just outside of Bangkok now has a new 250-m skybridge that links its exhibition spaces to ibis Bangkok Impact. The other 200-m bridge that will connect the Cosmo Bazaar Outlet to the venue’s parking facilities is still under construction.

The infrastructure upgrade cost the venue's investor, Bangkok Land Public Company, 115 million baht ($3.49 million). Impact will play host to the Miss Universe 2018 pageant in December.  

Paul Kanjanapas, managing director of Impact Exhibition Management, said the venue has seen a 33% increase in international conventions this year compared to 2017. Concerts and entertainment events, meanwhile, have grown by a margin of 37%. Bookings for consumer trade shows, however, increased by a smaller scale at 27%.

Overall, the venue saw a revenue increase of 20%. Impact will welcome two new events in 2019—Baby and Kids Best Buy and Thai National Book Fair—that were previously held in Queen Sirikit National Convention Centre. The venue said the infrastructure upgrades and new events will see visitor numbers rise to 10 million in a year.

Source:
CEI

Related Articles

Just Published

40 minutes ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

46 minutes ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.

7 hours ago

Gojek and Tokopedia merge to form GoTo Group

The deal will be Indonesia's largest ever merger.

10 hours ago

How Giant gives the people what they want: $16 ...

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.