May 30, 2024

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

Mar 20, 2024

Campaign Podcast: Are creative partnerships more intense than a marriage?

Campaign's editorial team discusses a trio of features on creative partnerships.

Dec 11, 2023

TikTok study reveals five best marketing practices when working with creators

TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.

Apr 21, 2022

Marketers are moving beyond traditional agency partnerships: R3 study

R3's Integration 2030 study explores the factors that are moving brands toward new agency models and integrating services.

Apr 12, 2022

Omnicom strikes group-wide partnership with Firework

The global deal will enable the network’s agencies to help e-commerce clients add video and livestreaming to brand websites that engage shoppers and drive more sales.