R3's Integration 2030 study explores the factors that are moving brands toward new agency models and integrating services.
The global deal will enable the network’s agencies to help e-commerce clients add video and livestreaming to brand websites that engage shoppers and drive more sales.
Dentsu claims the partnership puts it in a better position to support clients in their performance-marketing activities.
The platform has also inked several e-commerce partnerships.
Kuala Lumpur is slated to be one of the network's first locations.
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