Five areas to improve client-agency relationships
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Marketers are moving beyond traditional agency partnerships: R3 study
R3's Integration 2030 study explores the factors that are moving brands toward new agency models and integrating services.
Omnicom strikes group-wide partnership with Firework
The global deal will enable the network’s agencies to help e-commerce clients add video and livestreaming to brand websites that engage shoppers and drive more sales.
Dentsu Singapore forms allyship with Impact.com
Dentsu claims the partnership puts it in a better position to support clients in their performance-marketing activities.
TikTok unveils fresh ad products, measurement and brand safety tools
The platform has also inked several e-commerce partnerships.
Havas and Wellcom partner on global production network
Kuala Lumpur is slated to be one of the network's first locations.
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