automation

May 9, 2022

Why bots will not replace PR agencies anytime soon

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

Jan 28, 2022

Simplified expands in Asia, plans to hire 80 new creatives

The company's platform aims at automating content creation for marketers and agencies.

Jul 8, 2021

Starcom unveils industry’s ‘first media-booking bot’

Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.

Mar 13, 2019

Impact announces APAC expansion

Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.

Aug 7, 2018

JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong

Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.