While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
The company's platform aims at automating content creation for marketers and agencies.
Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.
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