In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.
How far can companies like SumoStory go to bring technological efficiency to the practice?
The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups.
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