automation
Why bots will not replace PR agencies anytime soon
While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
Simplified expands in Asia, plans to hire 80 new creatives
The company's platform aims at automating content creation for marketers and agencies.
Starcom unveils industry’s ‘first media-booking bot’
Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.
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A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Impact announces APAC expansion
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong
Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.
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