Jason Fashade
Jul 31, 2018

IGTV: What’s all the fuss about?

Instagram's latest offering aims squarely at YouTube. What do brands need to know about IGTV?

Images from Instagram's announcement of IGTV

Instagram is a social platform that has proved its potential time and time again. It has adapted to its environment, and rolled with the punches. It’s slowly overtaken numerous social media applications by adopting their features and beating them at their own game. When Instagram first launched “Stories,” no-one could have guessed the effect it would have on Snapchat. Now, Instagram Stories has amassed over 250 million daily active users, beating out Snapchat by almost 50%.

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