Kosuke Sogo
Aug 15, 2019

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

(Shutterstock)

The Instagram machine has once again waved its scythe, this time in a bid to cut down mental-health issues associated with social media.

In May, Instagram began a trial, in Canada, where it removed visible counts of likes for audiences on the platform. This testing has since moved a step closer to us, in Japan, Australia and New Zealand, with mixed reception observed from the media, social-media users and influencers. If all goes well, the...

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