Kosuke Sogo

Jul 28, 2023

Goodbye influencer marketing, it was nice knowing you

Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.

Aug 15, 2019

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

Nov 28, 2017

Goodbye marketing as we know it, hello AI

The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.

Aug 5, 2016

Making sense of this complicated marketing space

Until a truly all-knowing marketing dashboard becomes a reality, marketers need to use existing tools in a comprehensive and scalable way. AdAsia's Kosuke Sogo shares some advice for doing so.