Kosuke Sogo
Aug 5, 2016

Making sense of this complicated marketing space

Until a truly all-knowing marketing dashboard becomes a reality, marketers need to use existing tools in a comprehensive and scalable way. AdAsia's Kosuke Sogo shares some advice for doing so.

Kosuke Sogo

We have a wide range of owned and paid channels alongside marketing and advertising technologies and methods available to us today, from social media, influencer and traditional marketing, to data-driven media buys.

Oftentimes, we find ourselves adopting these in silos, with the execution, management, and reporting of each marketing method performed by multiple vendors. We eventually piece them together to tell our brand’s story.

A simple example is that of a marketing...

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