The company announces an acquisition, the launch of a creators network, and a plan to launch a digital out-of-home joint venture, as it secures an additional US$8 million in funding.
The company says its publisher platform, rebranded as AdAsia360, can understand user behaviour on a page to place ads that are more frequently in view.
New business structure allows company to scale into other industries and expand, says the company's top management.
New parent company AnyMind Group will house AdAsia, CastingAsia and the newly setup recruitment platform TalentMind.
The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.
Takeaways relating to AI, big and small data, marketing intuition, millennials, F1, failing fast and more.
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