Gabey Goh
Aug 30, 2016

Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

Preferred communication channels across APAC: Email still strong, but consumers are open to other media.

SINGAPORE - With the explosion of interconnectivity in Asia comes the challenge for brands to be effective and targeted in the way they communicate with and market to consumers.

Jeff Price, MD of Southeast Asia at Experian, noted that while the region is fast-growing, consumer behaviour in each market has unique characteristics, and businesses today cannot succeed without intelligent insights based on consumer data. 

“For companies to keep up with digital...

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