experian
Reimagining data to help Asia’s unbanked: Experian CMO
Sisca Margaretta of Experian explains how the company’s secure use of innovative data has changed lives in Southeast Asia.
Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research
New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.
Agencies shouldn’t try to be tech firms: Matt Harty
SINGAPORE - Agencies shouldn’t try to be tech companies and are starting to back away from the attempt, according to Matt Harty, who has just announced his move from Experian to DSP The Trade Desk.
'Tis the season for intelligent email marketing tactics
The end of the year through Chinese New Year is a clutch time for Asian retailers, with consumer spend taking a 15 to 20 per cent jump. Experian’s Barry Adams gives insight from his firm’s recent Holiday Marketeer Survey, looking at the tactics retailers used globally this season as well as how the internet has turned local traditions into global propositions.
Experian redesigns platform for consumer-centric universe
ASIA-PACIFIC – Experian Marketing Services rolls out a ground-up overhaul of its Experian Cross-Channel Marketing Platform. The intent is to make it easier for marketers to design and deliver coordinated communications across multiple channels in response to consumer actions.
Recommendation engines: What's in Pandora's Box?
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, muses on recommendation engines, their predictability and the need for serendipity in shopping.
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