May 6, 2019

Reimagining data to help Asia’s unbanked: Experian CMO

Sisca Margaretta of Experian explains how the company’s secure use of innovative data has changed lives in Southeast Asia.

Aug 30, 2016

Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

Feb 18, 2015

Agencies shouldn’t try to be tech firms: Matt Harty

SINGAPORE - Agencies shouldn’t try to be tech companies and are starting to back away from the attempt, according to Matt Harty, who has just announced his move from Experian to DSP The Trade Desk.

Dec 15, 2014

'Tis the season for intelligent email marketing tactics

The end of the year through Chinese New Year is a clutch time for Asian retailers, with consumer spend taking a 15 to 20 per cent jump. Experian’s Barry Adams gives insight from his firm’s recent Holiday Marketeer Survey, looking at the tactics retailers used globally this season as well as how the internet has turned local traditions into global propositions.

Oct 9, 2013

Experian redesigns platform for consumer-centric universe

ASIA-PACIFIC – Experian Marketing Services rolls out a ground-up overhaul of its Experian Cross-Channel Marketing Platform. The intent is to make it easier for marketers to design and deliver coordinated communications across multiple channels in response to consumer actions.

Jan 10, 2013

Recommendation engines: What's in Pandora's Box?

John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, muses on recommendation engines, their predictability and the need for serendipity in shopping.