Barry Adams
Dec 15, 2014

'Tis the season for intelligent email marketing tactics

The end of the year through Chinese New Year is a clutch time for Asian retailers, with consumer spend taking a 15 to 20 per cent jump. Experian’s Barry Adams gives insight from his firm’s recent Holiday Marketeer Survey, looking at the tactics retailers used globally this season as well as how the internet has turned local traditions into global propositions.

Barry Adams

In our report, we found that email was the most important holiday marketing tool globally, with text messaging complementing this in Asia. Social media platforms were the next most popular, a force we believe will continue to grow in the coming years.

Email proved to be a key channel behind the explosive growth of e-commerce in Asia, and this is one of our largest customer segments. E-commerce businesses have a very clear focus on ROI...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Washington Post: being owned by Jeff Bezos 'allows us to think long term'
Premium
8 hours ago

The Washington Post: being owned by Jeff Bezos ...

EXCLUSIVE: The Washington Post's new chief revenue officer Joy Robins talks to Campaign about the future of media, innovation under Jeff Bezos, and the Post's attempts to build a digital ad network to rival the big platforms.

Premium
MediaCom launches business acceleration programme
Premium
9 hours ago

MediaCom launches business acceleration programme

Industry-wide workshops and content will be curated with practical and actionable themes.

Premium
You've never seen church fliers like these before
Premium
9 hours ago

You've never seen church fliers like these before

When your church has one of Asia's best-known creatives, Eugene Cheong, as a member, you get a punchy, smart and memorable campaign for your upcoming events.