Staff Reporters
Oct 19, 2015

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

Speed bump: Poor sales trigger production cuts

Hyundai’s domestic troubles and currency woes have forced the carmaker to cut output at its plant in South Korea by 25 per cent, while affiliate Kia scaled back working hours at its China unit.

The two companies suffered on the back of their heavy reliance on sedans in times of a global boom in the SUV market.

The weaker yen has also helped to prop up Japanese rivals such as Toyota.

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