Staff Reporters
Oct 19, 2015

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

Speed bump: Poor sales trigger production cuts

Hyundai’s domestic troubles and currency woes have forced the carmaker to cut output at its plant in South Korea by 25 per cent, while affiliate Kia scaled back working hours at its China unit.

The two companies suffered on the back of their heavy reliance on sedans in times of a global boom in the SUV market.

The weaker yen has also helped to prop up Japanese rivals such as Toyota.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Best spaces to work: Facebook's new Hong Kong digs
Premium
43 minutes ago

Best spaces to work: Facebook's new Hong Kong digs

Work by local artists and nostalgic cultural touches feature in the social platform's new office in Hong Kong.

Premium
GroupM makes CEO change in South Asia
Premium
15 hours ago

GroupM makes CEO change in South Asia

Prasanth Kumar to take over as Sam Singh departs to join ByteDance.

Premium
D&AD shortlist has 269 APAC hopefuls
Premium
18 hours ago

D&AD shortlist has 269 APAC hopefuls

Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.

Premium
Melbourne launches VR ‘journeys’ to upgrade site visits
Premium
21 hours ago

Melbourne launches VR ‘journeys’ to upgrade site visits

International associations and PCOs can plan their upcoming conferences using 360 videos.