auto

Feb 21, 2019

Porsche brand management head talks young Chinese buyers and auto shows

Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.

Sep 3, 2018

DDB Sydney declares that all vans are just big boxes

Volkswagen Crafter gets the basic approach.

Oct 4, 2017

BBC.com launches section ‘Designed’ to lure luxury advertisers

But no Asian advertisers yet signed on for launch.

Oct 19, 2015

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

Jun 1, 2015

Tencent digital case studies: Mobile brings brands to life

By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.

Mar 20, 2013

BMW and Brilliance to launch China-only Zhi Nuo sub-brand

SHANGHAI - BMW and its Chinese partner Brilliance Auto are setting up a new sub-brand for the domestic market called Zhi Nuo, which loosely translates into English as ‘The Promise’.