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Tencent digital case studies: Mobile brings brands to life
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Jun 1, 2015

Tencent digital case studies: Mobile brings brands ...

By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.

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Smart marketing is about the 3Cs
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Jun 17, 2013

Smart marketing is about the 3Cs

SY Lau, president of Tencent's online media group, deconstructs his 3C principle for marketers: content, context and channel.

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