An explosion of customer data is bringing endless opportunities for businesses to get to know their audiences and deliver relevant, personalized experiences that drive engagement and loyalty. With almost 2 billion internet users in the APAC regionand a forecast of 8.6 billion connected devices by 2020customer data volumes are only set to grow.
But businesses are struggling to make effective use of this information, which includes transactional, demographic, and behavioral data, due to...
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