customer data

Sep 17, 2021

Look beyond the mad scramble for first-party data

It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.

Mar 20, 2019

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.

Nov 12, 2018

Your most critical decision in martech

Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.