cdp
Bye-bye standalone clean rooms, hello data collaboration platforms
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution.
Campaign Crash Course: What's the difference between CDPs and DMPs?
Building a complete view of a customer by consolidating data sources has been heralded as one of the most important tasks for marketers to continue to target the right people in a privacy-first world. But what are the platforms that can deliver this, and are they right for everyone?
How to make sense of your customer data
The case for considering a customer data platform (CDP) to help create a unified customer view.
Your most critical decision in martech
Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.
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