Building a complete view of a customer by consolidating data sources has been heralded as one of the most important tasks for marketers to continue to target the right people in a privacy-first world. But what are the platforms that can deliver this, and are they right for everyone?
'Unstacked' approach and DFaaS (data firehose as a service) product represent a move away from 'one size fits all' tech stacks.
The case for considering a customer data platform (CDP) to help create a unified customer view.
MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.
Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.
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