dmp

Apr 12, 2019

Lotame touts 'firehose-level access' to 'guts' of platform

'Unstacked' approach and DFaaS (data firehose as a service) product represent a move away from 'one size fits all' tech stacks.

Mar 20, 2019

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.

Dec 20, 2018

MediaMath’s open strategy in Asia

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.

Nov 12, 2018

Your most critical decision in martech

Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.

Jul 6, 2018

Three GDPR and data takeaways from Cannes

How has the General Data Protection Regulation impacted brands and their plans around data?