Robert Sawatzky
Dec 20, 2018

MediaMath’s open strategy in Asia

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.

MediaMath international managing director Dave Reed

MediaMath has been busy recently, launching its guaranteed viewable market’ in the US and Japan last month, with plans to roll it out in Australia and Southeast Asia over the new year.

The rolling rollout’ takes time, since placing a 100% viewable fraud-free guarantee in each each local market requires working through all potential issues with data suppliers. But already, Asian clients have been responding positively to the press, asking when they can...

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