Staff Reporters
Apr 12, 2019

Lotame touts 'firehose-level access' to 'guts' of platform

'Unstacked' approach and DFaaS (data firehose as a service) product represent a move away from 'one size fits all' tech stacks.

(Shutterstock)

Arguing that one-size-fits-all martech stacks are Rube Goldberg constructions that favour their vendors more than their users, Lotame has announced a new philosophy exposing the guts of its DMP data-management platform in a series of unstacked tools that gives publishers, marketers and agencies more flexibility to build their data infrastructure.

As a first example of the approach, the company also announced a DFaaS data firehose as a service product called Data Stream, which, it says...

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